....CIUDAD CREATIVA DIGITAL

Location: Guadalajara, Mexico
Year: 2011
Area: 400,000 m2

Located in Guadalajara, the country’s second largest city, Ciudad Creative Digital (CCD) aims to create a hub for the digital media industry wihin Mexico - From TV, cinema, and advertising to videograms, digital animation, interative multimedia and e-learning. CCD will be the home to Mexico’s ‘Silicon Valley’. 

The project draws the strengths of the site - its talent, historic fabric and connections - and enhances them to achieve a new social and environmental sustainability. These structures are the organizing principle of CCD, integrating living, working and leisure in a humanscaled urban environment that can be changed, added to, and adapted over time. The project will advance Mexico’s natural position as a global creative leader while pushing the boundaries of sustainable urban development. CCD will provide a new model to be replicated across the country and Latin America.


Collaborators: 
Carlo Ratti Associate Director, MIT SENSEable City Lab & Partner, Carlo Ratti Associati; 
MIT Senseable City Lab / MIC - MoBILITY IN CHAIN / ARUP / ACCENTURE / ENGRAM SRL / Fundacion Metropoli / Studio FM milano. ..

瓜达拉哈拉数字创意城

2011
墨西哥瓜达拉哈拉
面积:40公顷
服务:整体规划和产业定位

项目位于瓜达拉哈拉,墨西哥第二大城市。数字创意城的宗旨是创造一个数字媒体产业的中心。数字媒体产业包括电视、电影、广告以及录像带、数字动画、交互式媒体和线上教学。数字创意城将成为墨西哥“硅谷”的家园。

这个项目利用了当地的优势——人才、历史肌理以及通达度——并且对其进行优化以实现新的社会和环境的可持续发展。这些框架是数字创意城的构成基础,生活、工作和休闲元素相应地融合在符合人体尺度的城市环境中,并且随着时间的推移,这些元素可以被改变、补充和更新。这个项目将推动墨西哥成为全球创意领袖,并且突破城市可持续发展的界限。数字创意城将为墨西哥和拉丁美洲提供可被复制的新的发展模式。


合作:Carlo Ratti Associate Director, MIT SENSEable City Lab & Partner, Carlo Ratti Associati; MIT Senseable City Lab / MIC - MoBILITY IN CHAIN / ARUP / ACCENTURE / ENGRAM SRL / Fundacion Metropoli / Studio FM milano