A university town was planned 15 years ago in Changqing, a satellite city of Jinan with 11 Universities clustered within an urban area of 48 sqkm surrounded by a beautiful landscape. While the university campuses grew, little economic activity followed. A new plan was requested by the mayor to make the city as the town of Innovation and Entrepreneurship, Tekuma Frenchman won the bid.
Defined an overall strategic positioning for the site as “Valley of Innovation and Entrepreneurship, City of Knowledge, Mountain and Water”.
Provided comprehensive masterplan under the principles of “Diversity, Density and Permeability”, asking each campus to implement an ‘1.0-0.1’ policy – to increase the campus FAR to 1.0, and mix 10% of building floor area as industry and commercial promoting the integration of city and universities.
Presented urban design guidelines under the concept of “mountain-water integration and knowledge courtyards”, highlighting a digital media district along the main waterfront as a central area of collaboration between the existing arts and performance universities, high-tech companies and movie theme park on the site.